Business Processes You Need to Automate Today

Business process automation is putting into practice technological systems aimed at reducing the amount of physical and intellectual labor required. The term itself is wide and covers almost all areas of business.

It is rather expensive to automate and optimize business processes, but these costs are quickly repaid. Theoretically, it is possible to save money and carry out the tasks in-house. But according to McKinsey, it is unlikely to be cheaper. Analyzing several industries and professions, they found out that the benefits from implementing automated solutions in money equivalent exceed the costs by 3-10 times. Such benefits are the improvement in the quality and amount of work done, an increase in reliability, and the removal of the human element.

Business Processes, Every B2B Company Will Need To Automate

Of course, this does not mean that you have to automate everything. This will cause too many products and solutions that will need integration and learning how to work with them. B2B automation should begin with routine, repeated processes. Another good example of effective automation could be systems that simplify the process of interaction with contractors. Let’s look at business processes every b2b company will need to automate:

Sales / CRM

There are various aspects in the process of sales automation. Because of integrating e-commerce solutions with accounting programs, customers can see the current balances of goods in stock, and their orders can be automatically placed, processed, and confirmed. Implementing electronic documents interchange systems enables the preparation and signing of all documents accompanying transactions without involving employees. As a result, sales staff will pay maximum attention to attracting new customers.

Analytics

Automation provides collecting data on customers, their preferences, behavioral patterns, abandoned baskets. Analysis of this data will give you the opportunity to create sales forecasts, optimize the purchasing process and manage communication with customers to improve the efficiency of the business.

Marketing

The comprehensive data on customer behavior and sales allow you to focus on marketing activities. A b2b automation solution enables launching major promotions and other marketing events without considerable operational costs to prepare them. With b2b automation, you can implement the personalization of prices, discounts, currencies, payment and delivery terms, minimum order amount, etc. for customers. This will increase customer loyalty and have a positive impact on sales.

It is important to understand that the aim of b2b automation solutions is to strengthen the business. Managers can focus their potential on finding innovative solutions to the company’s challenges. Implementation of solutions for b2b automation will not take much time but will give your business a significant competitive advantage. Follow the link to read more information on this topic on the Agora website.